McDonalds

McDonalds, that’s means unified diversity
We all know what is McDonalds, and what is this company’s logo, but what decided the success of this brand?

Historical origins
The first restaurant was founded May 15, 1940 r. By brothers Richard and Maurice McDonald, quickly began to enjoy great popularity, and the brothers to expand the areas of activity began to use the franchise system.

Global coverage
In addition to the franchise second important feature that characterizes McDonalds it is to adjust the taste of the dishes to the tastes of a nation. While the Big Mac will be in each country had a similar composition, in some it will be more spicy, in other milder. There are also sandwiches, that can be bought only in a particular region or country, for example sandwich with sheep cheese in Zakopane.